By - Beatrice Akpala
The Honourable Commissioner for Information and Orientation Pastor Ekpenyong Ene Cobham has hosted the inaugural Media and Communications Cluster Meeting, bringing together media and communications appointees to foster greater collaboration, synergy and strategic coordination in the discharge of their responsibilities.
Addressing the gathering, Pastor Cobham charged all media appointees to work collectively and professionally towards achieving optimum performance, stressing the importance of a united and coordinated communications structure in effectively communicating the vision, programmes, policies and achievements of the Bassey Otu-led administration in Cross River State.
He called for stronger synergy among media professionals, urging them to move beyond individual efforts and embrace a collaborative approach that will enhance the quality, consistency and impact of government communication.
Pastor Cobham further emphasised the need for professionalism, discipline, accuracy and responsible storytelling, noting that the media has a critical role to play in populating the policy thrust of the administration and ensuring that citizens are adequately informed about government initiatives and interventions.
He encouraged the appointees to deploy their various platforms, skills and expertise strategically to amplify the administration's development agenda while promoting constructive engagement with the people.
The meeting therefore marked an important step towards building a more coordinated, responsive and professional media and communications architecture capable of effectively telling the story of the administration and strengthening public understanding of its programmes and policies.
Beatrice Akpala Is The Special Adviser To The Governor On Content Development And Archiving In Cross River State.